Australia - SWIM FASHION WEEK by IMG
Australia’s SWIM FASHION WEEK at Sanctuary Cove will take place on Australia’s Gold Coast from 25 – 28 February 2009 powered by IMG.
SWIM FASHION WEEK at Sanctuary Cove will be one of only two IMG owned swimwear focused fashion weeks in the world. In keeping with the heritage set by IMG Fashion’s successful Mercedes-Benz Fashion Week Swim in Miami, this new event will bring the southern hemisphere equivalent to Sanctuary Cove on the Gold Coast. SWIM FASHION WEEK at Sanctuary Cove will form Australia’s third exciting fashion event produced by IMG Fashion Asia Pacific.
SWIM FASHION WEEK @ Sanctuary Cove will present the new season wholesale Spring Summer collections of Australia’s leading swimwear designers. Designers from the Asia Pacific will be invited to participate along with other international designers who are looking to build their profile in the region. This will be an industry only event focused towards Australian and Asia Pacific based buyers and fashion media.
“IMG Fashion is proud to continue leading the world in servicing the fashion industry globally.” said Simon P. Lock, Managing Director, IMG Fashion Asia Pacific. “Following the success of Miami and the strength of the Australian swimwear designers and models on the global fashion stage, we envisage that over time this event will gain more and more international attention. We are so fortunate to have as partners in the event Mulpha Australia, who join us in a long term vision allowing us to use one of Australia’s premier resort locations on the Gold Coast to stage this world class event. The combination of the Australia’s most innovative swimwear designers and the premier resort location, Sanctuary Cove, will go a long way towards continuing to enhance our global reputation as style leaders.”
Sanctuary Cove is owned by Mulpha Australia Limited and, as the first development of its kind in Australia, is the country’s leading lifestyle community offering unique lifestyle facilities and a diverse range of luxury living options. Nestled within Sanctuary Cove’s 474 hectare residential enclave lies established lifestyle options that are complemented by two championship golf courses, four harbours, 15 restaurants and harbourside cafes, fashion boutiques and specialties overlooking the tranquil marina, an extensive ‘Rec Club’, the casual elegance of ‘The Country Club’ and the five-star ‘Hyatt Regency Sanctuary Cove’ hotel. Sanctuary Cove currently welcomes close to three million visitors each year.
“Partnering with IMG Fashion for an event of this calibre complements the Sanctuary Cove brand. Established almost 21 years ago, Sanctuary Cove has become Australia’s leading lifestyle community offering a lifestyle like no other. SWIM FASHION WEEK @ Sanctuary Cove this year will be one several iconic events planned for our 21st birthday events calendar,” said Geoff Grady, CEO, Mulpha Sanctuary Cove (Developments) Pty Limited.
“The Hyatt Regency Hotel right here at Sanctuary Cove will provide a glamourous location for this iconic fashion event” he stated.
It is anticipated that SWIM FASHION WEEK at Sanctuary Cove will feature approximately 4 shows day across a 3 day schedule. The event’s collection showroom will feature world-class state-of-the-art staging, lighting and audio-visual display, alongside a fully-equipped media pit and onsite media centre, delegate registration area, designer and sponsor exhibition spaces and VIP bar – all set in the luxurious surroundings of Sanctuary Cove on the Gold Coast.
If you’re a member of the fashion biz’ this is one new remarkable event which should be part of your personal travel calendar.
For more information on IMG and its business visit www.imgworld.com
