Fashion

Julia Stegner - the new fashion face of Mercedes-Benz

The international top model Julia Stegner will make her first appearance for Mercedes-Benz at Mercedes-Benz Fashion Week Berlin Autumn/Winter 2009.

At a recent photo shoot for the new key visual, Julia Stegner posed together with the Mercedes-Benz CLS 350 CGI Grand Edition in outfits by Anne Valerie Hash. The new key visual will appear on advertisements, posters and vehicles at the only German fashion show that ranks among the top international events.

“With Julia Stegner as brand ambassador, we have given our long-term, international fashion activities a fascinating and world-famous face,” says Anders Sundt Jensen, Vice President Brand Communications Mercedes-Benz Cars. “She particularly represents the connection between German origin and international flair. That’s why in our key visual we have very consciously placed Julia Stegner together with the new Mercedes-Benz CLS Grand Edition, which will be launched on the market in March 2009.”

Michelangelo di Battista, one of the most sought-after fashion photographers in the world, who regularly works for brands like Hugo Boss, Guerlain, L’Oréal, Moschino, Nina Ricci, Shiseido and Versace, along with international fashion magazines like Vogue Italia, GQ Italia and Harper’s Bazaar, staged the encounter between the top model and the design trendsetter by the Stuttgart based carmaker.

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“The idea was to pick up the red carpet situation at the Mercedes-Benz Fashion Weeks and thus create a strong connection between fashion and the vehicle’s elegance,” explains Michelangelo di Battista. The design of the key visual is based on the link between Mercedes-Benz Design and fashion: style, elegance and luxury.

“Mercedes-Benz and fashion – they really fit together well. I think Mercedes-Benz cars are chic – just like fashion. So I’m delighted to be the international fashion brand-ambassador for Mercedes-Benz,” says Julia Stegner.

The German model from Munich had her international breakthrough in 2003, when she opened the Yves Saint Laurent show. Since then, her career has enjoyed a meteoric rise. Julia Stegner has appeared on the covers of most international fashion magazines and in many advertising campaigns for designers, including Chloé, Dolce & Gabbana, Escada, Guerlain and Hugo Boss. In addition, she is one of the most popular catwalk models in the world. She presents fashions by top designers such as Chanel, Givenchy, Calvin Klein, Ralph Lauren, Alexander McQueen, Valentino, Versace and Victoria’s Secret. Julia Stegner lives in New York and is actively involved with UNICEF.

“I’m very much looking forward to the Mercedes-Benz Fashion Week Berlin. Berlin is such a vibrant city. I really like to be there,” says Julia Stegner.

Additional information on the Mercedes-Benz Fashion Week Berlin Autumn/Winter 2009 can be found online at www.mercedes-benzfashionweekberlin.com.

Tuesday, December 30, 2008 by Sandra S