MB Fashion Week Berlin Program
Just today the program for the 2nd. Mercedes-Benz Fashion Week Berlin has been announced.
The show program with overall 18 catwalks will be opened by the trend setting label HUGO on sunday evening under the supervision of Hugo Boss’s new art director Bruno Pieters. New York fashion designer and Hollywood darling ZAC POSEN will take care about the extravagant finish on thursday night with his Resort 2008 collection. Inbetween those days the visitors will be able to encounter some high class selection of labels like Strenesse, Michalsky and Joop! as well as some uprising Berlin talents like Masqua and Sinemus.
“The unique energy and creativity of Berlin results in some outstanding mixture of well known national and international designers as well as young, uprising talents. Berlin’s unique symbiosis of tradition and upheaval is the perfect platform and gets displayed in the selection of designers”, said Massimo Redaelli, Senior Vice President IMG Fashion Europe.
“Design and style dominate the world of fashion and automobile alike. Timeless elegance and individual style have always been Mercedes-Benz’s secret of success”, said Dr. Olaf Goettgens, Vice President Brand Communications Mercedes-Benz Cars. “We are proud to present the Mercedes-Benz Fashion Week in Berlin as the title sponsor again in 2008.”
The program
HUGO opens the Mercedes-Benz Fashion Week Berlin on sunday night at Airport Tempelhof. On monday the Postbahnhof will house german fashion. First, Gabriele Strehle presents the Streness Blue Kollektion. After her successfull show in summer 2007 the designer is looking forward to the event at river Spree. Afterwards four en vogue young designers will show their collections. The labels Miroїke, Mongrels in common, Pulver and q.e.d. show their latest creations. After the show the most innovative label will be awarded with the Karstadt New Generation Award. On the evening of that day Dirk Schoeneberger will close down this 2nd Mercedes-Benz Fashion Week Berlin day with the collection of JOOP! Men at the Berlin Olympic stadium.
As a prelude for tuesday’s event students and graduates of the Kunsthochschule Berlin-Weißensee present their conceptual designs. The afternoon starts with Munich’s Marcel Ostertag. Witty designs and a concept where qualitiy and comfort are the topmost priorities are the Moёt & Chandon Fashion Debuts 2007 winner’s main targets. The new founded label SINEMUS has it’s debut while Macqua under the creative management of Meike Vollmar sees it’s second appearance at Mercedes-Benz Fashion Week Berlin. Both get supported by Markus Hoefels, founder of the New York top label Prouenza Schouler. Berlin was for good reason chosen as preparation for both label’s international breakthrough.
The final show of the day will be Michael Michalsky’s at Kulturforum, where he presents his label MICHALSKY, a mixture of classic style and influences from the streetwear.
