MB Fashion Week Berlin Program
The fashion label 30paarhaende was founded in 2001 by students of the FHTW Berlin. It acts as the opener of the fourth day of Mercedes-Benz Fashion Week Berlin. HEIRESS New York was successfull in the US already and now presents it’s latest evening dresses in Berlin, followed by Suzana Perić with her “Hippie Glamour” collection. Afterwards SISI WASABI and it’s owner Zerlina von dem Bussche presents it’s sensual and elegant creations at her flagship store which is located Unter den Linden. Next up will be UNRATH & STRANO who invite the audience to attend the presentation of their Ready to Wear and Couture evening dresses at Postbahnhof.
On thursday Lac Et Mel will cause quite a sensation with their co2 free designcollection. The label INTUITIVE from Milan will follow with their mixture of english punk and italian art of dressmaking. Before US-darling ZAC POSEN will provide the glamurous final of Mercedes-Benz Berlin Fashion Week Berlin with his Resort 2008 collection, Munich based Susanne Wiebe presents fancy evening dresses.
“Berlin inspires. The city is known as one of the world’s most amazing and wide-ranging metropoles. This special mixture results in some multicultural population of Berlin designers who present their collections during Mercedes-Benz Fashion Week Berlin”, says Haral Wolf, Berlin’s senator for economy. “Creativity has become a trademark of the city. Berlin invites all interested to take a look for themselves at the fashion shows.”
The key visual
Main sponsor Mercedes-Benz managed again to recruit international top model Eva Padberg as the face of Mercedes-Benz Fashion Week Berlin. Together with the new Mercedes-Benz sports coupe CLC she will be the key visual on all print products, promoting the event. Eva Padberg represents Mercedes-Benz since may 2007 as some brand ambassador at international fashion and lifestyle events around the globe. With her openminded and very natural nature, the Berlin resident is the ideal face for the second edition of Mercedes-Benz Fashion Week Berlin. The key visual was shot by the well-known German fashion photographer Ellen von Unwerth.
