Mercedes-Benz Fashion Week Berlin - back in Berlin in July!
With some newcomers amongst the growing lineup of designers, Mercedes-Benz Fashion Week Berlin will take place from July 1 to 4.
In its fifth edition already Mercedes-Benz Fashion Week Berlin has continued to grow since premiering in July 2007 and will again this summer present an ever increasing number of designer runway shows. confirmed thus far are Anja Gockel, Black Coffee, BOSS Orange, CUSTO Barcelona, EASTPAK, ESCADA, GANT, GREENshowroom, Guido Maria Kretschmer, Kilian Kerner, Kunsthochschule Weißensee, LAC ET MEL, Lala Berlin, Lena Hoschek, Michalsky, Michael Sontag, Mongrels in Common, Pablo Ramirez, Patrick Mohr, Penkov, René Lezard, Sabrina Dehoff, Scherer González, SCHUMACHER, Smeilinener, Starstyling, Strenesse Blue, University of Fine Arts Berlin.
“Our designers know that a catwalk show within Mercedes-Benz Fashion Week Berlin is a very good investment, even in challenging times,” says Maia Guarnaccia, Vice President IMG Fashion Europe. “The marketing reach of these shows is tremendous and the costs in Berlin are reasonable compared to Paris or Milan. Here also, they find an amazing audience filled with editors from key national and international publications, as well as retailers from all parts of the world.”
Amongst others, BOSS Orange, Custo Barcelona, GANT, Lena Hoschek and Mongrels in Common will show their creative ideas within Mercedes-Benz Fashion Week Berlin for the first time. Inspiring events like “ESCADA – A View on Fashion 1978 – 2009”, the Gala Fashion Brunch and the award show “Designer for Tomorrow by Peek & Cloppenburg Düsseldorf” will complement the final schedule, which will be released two weeks before the event in July. Also several fashion tradeshows, such as PREMIUM, BREAD & BUTTER, ProjektGALERIE will take place at the same time as Mercedes-Benz Fashion Week Berlin Spring/Summer 2010 and attract thousands of retailers to the fashion capital Berlin.
“Within two years Mercedes-Benz Fashion Week Berlin has become the only German fashion event that is a relevant factor in the international fashion calendar. Berlin now belongs to the most important fashion capitals again, Mercedes-Benz Fashion Week Berlin being the driving force of this development. We are very proud of that,” says Anders Sundt Jensen, Vice President Brand Communications Mercedes-Benz Cars. “With its remarkable mix of international and German designers along emerging talent, Mercedes-Benz Fashion Week Berlin is quite special and attracts more visitors and industry experts every season.”
International star photographer Peter Lindbergh staged Mercedes-Benz brand-ambassador Julia Stegner and the new E-Class Coupé for the key visual of this season. The photograph will be the official picture motif of Mercedes-Benz Fashion Week Berlin Spring/Summer 2010.
The Award-Show “Designer for Tomorrow by Peek & Cloppenburg Düsseldorf” will again put amazing young talent on the runway of Mercedes-Benz Fashion Week Berlin and give them the chance to be discovered as the next up-and-coming designer. Out of more than 150 applicants, 8 finalists will get to showcase a capsule collection in front of an expert jury and a large industry audience. The winner will be awarded with a prize and extensive tutorial by Peek & Cloppenburg KG Düsseldorf. Last season’s participants have received huge media attention and have started promising careers with companies such as adidas and Comme des Carçons.
For the third time, the Showroom-Mile, an initiative of the Senate for Economics, Technology and Women’s Issues, Berlin, will present a large number of designers, such as van Reimersdahl, Butterflysoulfire or Zeha. Local businesses and institutions support this great effort and make space for the collections. Berliners, tourists and the industry guests of Mercedes-Benz Fashion Week Berlin are invited to experience these local designers within unique settings.
The Mercedes-Benz Fashion Week Berlin is made possible by the following sponsors: Mercedes-Benz, DHL, Maybelline Jade, Peek & Cloppenburg KG Düsseldorf and Veltins and will again be endorsed by the Senate for Economics, Technology and Women’s Issues, Berlin.
