Mercedes-Benz Fashion Week Swim Miami
The sun has set on Mercedes-Benz Fashion Week Swim Monday, closing another outstanding season of resort and swimwear collections in Miami’s South Beach.
Veteran collections as well as fresh new faces from around the world brought international attention to the event. Celebrities and the fashion flock came out to celebrate the swimwear industry’s most exciting annual event.
The week kicked off with a show and opening party by Italian favorite Diesel. Diesel models appeared on a glass runway floating over the pool, as they showed the hottest prep school-inspired swimwear looks for men, women and children. The Diesel show was followed by a musical performance from Pharrell’s favorite Harvard Boys, Chester French. International fashion brands Custo Barcelona and tibi launched their inaugural swimwear collections making a splashing debut on the Mercedes-Benz Fashion Week Swim runway. Celebrity favorites who presented their looks on the runway included Ed Hardy Swimwear and ViX Swimwear. The Mercedes-Benz Fashion Week Swim newcomers included Pistol Panties, Luli Fama, Poko Pano, SYLA by Sylvie Cachay and Tommy Bahama. The event’s returning favorites roster featured Red Carter, this season’s Mercedes-Benz Presents designer, Cia.Marítima and ANK by Mirla Sabino. Closing the week was Lifetime’s How to Look Good Naked presented by XTRA LIFE LYCRA® and hosted by Carson Kressley.
In addition to the world’s leading press, media corporations and retailers, the celebrities in the front row included Anna Kournikova, Carson Kressley, Billy Zane, Craig David, Dennis Rodman, Richie Rich, Thomas Jones, Megan Good, DJ Clue, America’s Finest Seafarers the Top Officers of the US Coast Guard, among others!
“Mercedes-Benz Fashion Week Swim draws individuals who enjoy cutting-edge fashion and the excitement of the runway,” said Lisa Holladay, Manager Brand Experience Marketing. “The Mercedes-Benz brand is part of fashion culture and we take great pride in making the show an ideal destination to showcase beautiful style and quality design.”
Over the course of five days, over 12,000 attendees enjoyed shows from Red Carter, this season’s Mercedes-Benz Presents designer, Cia.Marítima, ANK by Mirla Sabino, tibi, Custo Barcelona, Zimmermann, XTRA LIFE LYCRA®, Diesel, ViX Swimwear, Tommy Bahama, SYLA by Sylvie Cachay, Ed Hardy Swimwear, Pistol Panties, Luli Fama and Poko Pano.
