New York Fashion Week - One of its kind
Mercedes-Benz Fashion Week kicked off with a sparkling celebration of the 70th Anniversary of the beloved classic movie, The Wizard of Oz. Top designers re-invented the “Ruby Slipper” and the shoes were on display in the lobby around the center fountain after being featured during the official kick off party of Mercedes-Benz Fashion Week on Saks Fifth Avenue’s shoe floor and in its windows.
The world’s leading journalists, editors, producers and retailers shared the front row with celebrities such as Jennifer Lopez, Uma Thurman, Lindsay Lohan, Heidi Klum, Eva Longoria, Jada Pinkett-Smith, Samantha Ronson, Serena Williams, Venus Williams, Sean Combs, Juliette Lewis, Lauren Hutton, Stephanie Seymour, Mary-Kate Olsen, Gavin DeGraw, Blake Lively, Nicole Richie, Winona Ryder, Christina Ricci, Julia Stiles, Claire Danes, Mark Ronson, Chase Crawford, Bette Midler, Leighton Messer, John Legend, Deborah Cox, Natasha Bedingfield, Brandy, Ana Ortiz, Mark Ilgado, Aubrey O’Day, Zoe Saldana, Ryan Lochte, Nastia Liukin, Tinsley Mortimer, Leven Rambin, Perry Reeves, Natalie Cole, Matthew Settle, Robert Buckley, Amanda Beard, Rosario Dawson, Jessica Szhor, Cassie, Olivia Palermo, Bernadette Peters, Keri Hilson, among others.
Mercedes-Benz Fashion Week would not be possible without the generous support of its sponsors. The hospitality, services, products, samples and amenities the sponsors provided contributed to make an exciting week of shows as enjoyable and pleasant as possible for all attendees.
The American Express Skybox perched high above the catwalk, behind specially coated two way glass built between the Tent and the Promenade venues was designed by Desiron was where Gold, Platinum and Centurion card members. Mingling with Hosts and Fashion Insiders, Kate Nobelius and Kate Schelter, guests were able to watch shows with an unrivaled view while enjoying food and special cocktails in addition to meeting fashion luminaries such as Fern Mallis, Robert Verdi, Linda Fargo, Pamela Pekerman, André Leon Talley, designers Vena Cava and Joanna Mastroianni and athletes Venus Williams and Ryan Lochte.
This season, OfficeMax brought the hottest accessories to Mercedes-Benz Fashion Week with three new lines of fashion-forward work supplies. Editors, buyers and fashion followers alike were taking notes in style as OfficeMax equipped them with newly designed notebooks and a place to work in the OfficeMax lounge.
