No 74 Fashion Store Berlin

A unique location in Berlin, a unique product selection, promising a unique experience.

No 74 opened with a Y-3 Spring/Summer 2008 installation on March 19th 2008 on Torstraße 74.

A selection of men’s and women’s apparel, footwear and accessories is temporary available until May 3rd 2008. Followed by distinctive show cases for adidas Originals from May until June 2008.

The complete understanding of No 74’s concept will be revealed in July with the store’s permanent opening. The store embodies a combination of retail, art, work and gathering space with a sales area of 200 m² and a 80m² garden in the backyard.

No 74 presents a focused and targeted product range including adidas Sport Performance, adidas Originals, Y-3, special make-ups, limited editions as well as exclusive items signifying a close connection to Berlin’s and today’s global popular culture.

Incorporating as much creative space as possible, No 74 is offering an individual and authentic platform for the vibrant forward-thinking community within music, fashion, design and art.

No 74 is a unique project curated by adidas, in partnership with No 6 in London. No 6 is a pure adidas store specializing in an select product range, following the same principles as No 74.

With changing projects throughout the year, each store will constantly re-define itself to represent a generic part of Berlin’s and London’s cultural and social life.

No 74 - Torstraße 74 - D - 10119 Berlin - T: +49.30.530 62513 - Mon thru Sat 12noon - 8pm - http://www.No74-Berlin.com