Premium - courage and vision in Berlin

From January 29 till 31, the Premium trade show will take place during Mercedes-Benz Fashion Week Berlin.

In response to general global uncertainty and disorientation, PREMIUM Fall | Winter 2009 | 2010 is focusing on courage and vision, presenting the BERLIN FASHION WEEK buyer with an inspiring portfolio of strong collections, innovative brands and relevant trends.

PREMIUM, with about 900 collections, Germany’s largest fashion trade show, is presenting the necessary concentration of the best of each genre, content and focus, defining target groups and furnishing essential information.

“We support and encourage the trade to face general uncertainty with courage and confidence, that change also signifies chance! With these choice collections we would like to present outlets and alternatives and show that signature, personality and authenticity indeed pay off!“ Anita Tillmann

“With its focus on the trade and marketing, the PREMIUM concept has proven itself, today especially, to be up-to-date and future-oriented. Moving away from huge and expensive stands and elaborate brand marketing, which is ultimately paid for by the business, resp., the consumer, toward concentrated presentations of collections and consideration for the needs of the proprietor and manager, resp., buyer in textile retail!“ Norbert Tillmann

See the complete list of designers on the next page.