Minus - minimize your IMPACT

After years of total ignorance environmental awareness has finally become one big topic of our days.

With clubbers travelling by plane or car to the next club event, participants of the big raves like Loveparade which recently took place in Essen travelling around the globe to be part of the party and djs like Richie Hawtin or Paul van Dyk - the latter being Lufthansa HON Circle Member which means you flew at least 600.000 miles in 2 consecutive years - travelling by plane most of their precious time, some thoughts about our environment won’t do no harm to anyone involved.

Now the label which is on the forefront of electronic music since several years now, respectfully Richie Hawtin as founder and head of the company, takes actions to not only talk but get active caring about the world we live in which is the only one we have.

“In response to the times we live in, and due to the ever-increasing amount of proof regarding the impact of human activity on our planet, I am pleased to announce our current environmental initiative. The aim of this strategy is to one day become a carbon neutral company. I also hope that our efforts will both encourage and inspire other musicians, DJ’s & entertainment related companies/individuals to find their own ways to limit their impact on global climate change.

The initiative focuses on two areas: air travel and MINUS’s manufacturing practices.

Richie Hawtin | AIR TRAVEL

Air travel, with its high levels of CO2 emissions, is one of the most significant contributors to climate change. As an international performer I find there are few realistic alternatives to flying thousands of miles per year travelling between performances and online or “virtual” performances are currently no substitute for a “real” physical public performance.

My personal belief is that this has a calculable impact on our environment and therefore since January 1st of this year, in co-operation with Berlin based Atmosfair (http://www.atmosfair.de), we have been offsetting all of my flight carbon emissions. In addition, these offsets have been recently extended to cover all air travel made by Minus employees.

Carbon Offsetting is the concept of buying carbon credits against one’s CO2 emissions to become carbon neutral. These carbon offsets are then used to contribute toward Atmosfair’s various environmentally conscious worldwide projects that adhere to the internationally accepted Gold Standard certification rules (http://www.cdmgoldstandard.org).