Minus - minimize your IMPACT
I feel that carbon offsetting should be used in conjunction with other courses of action to minimise our global footprint. Therefore we are continuing to investigate alternative ways of reducing our combined CO2 output through alternative travel choices such as the use of public transport, cars, trains, bikes and combined artist bus tours such as the “Minus Min2MAX 2006 USA Bus Tour”. We have also introduced other personal and internal office initiatives such as “green” sustainable electricity suppliers.
Minus | MANUFACTURING IMPACT
In realistic terms we are still a music company whose revenue is generated from manufacturing items that are unfortunately harmful to the environment. Most of this damage can be attributed to the manufacturing of vinyl records and compact discs. While we will continue to support the older paradigm of music lovers and release most major releases on vinyl and/or CD, we have meanwhile focused our attention on the packaging of these products. All new 2007 Minus/Plus 8 vinyl & CD releases have been packaged in either sustainable FSC (http://www.fscus.org) certified papers and/or a combination of recycled papers. In addition we have also introduced a new CD packaging design that contains no plastics.
We are also taking steps to introduce these types of papers into other areas of the company, and encouraging many of our worldwide partners & promoters to also be more conscious of the available alternatives. For example, the recently introduced Minus/Beatport promotion download cards created on biodegradable corn stock (http://www.natureworksllc.com).
We will also continue to strengthen our support of digital download technologies that promote a more environmentally friendly music distribution system. Currently we are introducing the entire Minus catalogue on our new online store (http://www.m-nus.com), as well as working with our partner Beatport (http://www.beatport.com) to ensure viable digital alternatives to purchasing physical goods. Listen differently, download digitally!
As there is always new research and data in the ever changing area of global climate change, we will continue to evaluate our position and the steps that we can make towards being as environmentally friendly and as neutral as possible.”
So far Richie Hawtin regarding M-Nus latest activities which will set a sign in a community which is partly or to some big extent based on consumption.
It is very important that people like the M-Nus artists with all their popularity try to set a sign and start to actively promote the love for our planet and the responsibility each and everyone - artist or clubber - has. Party hard but don’t forget about the surface you’re dancin’ on and the air you need to breathe to keep on movin’ forever.
