SNOOP DOGG in german mobile phone ad
A very special combination of music and mobile phone can be encountered in the new vybemobile tv ad for german mobile provider e-plus.
After a concept and an idea by Berlin based Vybemobile lead agency Plantage Berlin, you can see US rap superstar Snoop Dogg singing a song by late german pop singer Roy Black. His interpretation of the Roy Black hit “Schön ist es auf der Welt zu sein” (it’s great to be alive) is very humorous cause during his lifetime Roy Black, who died in 1991, was a very controversial person - loved by the older and conservative german population and hated by the youth.
Snoop Dogg, who is currently in the charts with his hit single “Sensual Seduction” from his new album “Ego Trippin’” has released 9 studio albums during his career and sold more than 30 million records. During this period he reinvented himself many times and extended the limitations of his genre. He combines credibility, emotion and the courage to change. This is what makes him some perfect ambassador for the brand “Vybemobile”, cause as the future will show, mobile phones are more than just tools to make phone calls.
Vybemobile is a brand of the E-Plus Group in cooperation with Universal Music. All infos at http://www.vybemobile.de
You can check out the trailer on the product’s website as well as below!
