We are very excited to introduce a brand new offering from (RED), a digital music magazine called (RED)WIRE.
When you sign up you’ll receive exclusive music from the world’s greatest artists every week, and people living with HIV in Africa will get the medicine they need to stay alive.
Sign up now and get two free issues on them. And on World AIDS Day, join them for an unprecedented online launch event and see performances you won’t find anywhere else by some of the greatest talents on the planet.
Click here to check out (RED)WIRE
To mark this World AIDS Day, on Monday only, Starbucks will contribute 5¢ for every single handcrafted beverage purchased at participating stores.
In honor of their partnership, the iconic Empire State Building will turn (RED) too. If you’re in New York City, it’s a great way to remember to do something good this World AIDS Day.
As Bono said, “It’s pretty mind-blowing to think that millions of people can buy (RED) going about their daily lives and in doing so raise millions of dollars to fight AIDS in Africa. That’s not a bad hit from your caffeine.”
Posted by Ricardo F on Wednesday, November 26, 2008.
Filed under: Music