We just got informed that the Spirit of Fashion got cancelled.
From the official press release: “One reason was the current market situation. In spite of the prospected large numbers of visitors the wholesale market’s worry were potentially too small order volumes. Further more, during the last two years many underground brands had adepted themselves to the fact that there was no adequate trade fair in Summer any more and focussed their long term strategy on being present at festivals.”
The January 2010 event will take place as planned and we are happy that Spirit of Fashion as the underground face of Berlin Fashion Week is there to stay.
